Our Core

Strategic Pillars

  • Our Four Strategic Pillars guide our goals and action plans to achieve Dial Before You Dig’s Vision, Purpose and Values.


  • Zero damage, Zero harm.


  • To reduce damage to our members’ assets and resulting loss and harm to workers and the community.


  • To achieve our vision and purpose with integrity of intention and action, honesty in our communication, and flexibility in execution, embracing change and fostering innovation to enable us to be among world’s best in our field.
  • To always conduct our business in a way that best maximises value to our members and to constantly strive for better efficiency in how we achieve that.
  • Preserve and protect our good reputation and ensure nothing we do reflects badly on us or our members.
  • To innovate and provide thought leadership in the field of infrastructure asset protection, damage prevention and reduction.